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What's Google Really Up To?

Roger Clarke **

Abstract of 8 October 2006

Prepared for an address in ECom-IComp Experts Address Series at the University of Hong Kong, 2 November 2006

© Xamax Consultancy Pty Ltd, 2006

This document is at http://www.rogerclarke.com/EC/GoogleHK-0611.html

The slide-set is at http://www.rogerclarke.com/EC/GoogleHK-0611.ppt (Warning! 3.4MB)

Abstract

Building on its search-engine service, Google Inc. has developed additional business lines, generated new forms of revenue-stream, and deployed many experimental new services. The company's innovations have enjoyed varying degrees of success, but they add up to something rather different from the mainstream.

This presentation outlines Google's many lines of intersecting businesses, commencing with the content-discovery cluster, moving onto the content services cluster, and culminating in the the accumulation of data about Google's users. They have considerable economic and legal implications.

The following paper provides further detail on aspects of the presentation:

Clarke R. (2006) 'Google's Gauntlets' Comp. L. & Security Rep. 22, 3 (May-June 2006), preprint at http://www.rogerclarke.com/II/Gurgle0604.html

Previous 'Expert Addresses' for the Uni. of Hong Kong Program

• P2P Technology's Strategic and Policy Implications, September 2005
• eBusiness Models for Content: The Closed v. The Open Approaches, September 2004
• Open Source and Open Content as Models for e-Business, September 2003
• Authentication for e-Business: Current Practices, Conceptual and Implementation Issues, September 2002

Author Affiliations

Roger Clarke is Principal of Xamax Consultancy Pty Ltd, Canberra. He is also a Visiting Professor in the E-Commerce Programme at the University of Hong Kong, a Visiting Professor in the Baker & McKenzie Cyberspace Law & Policy Centre at the University of N.S.W., and a Visiting Professor in the Department of Computer Science at the Australian National University.

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Created: 8 October 2006 - Last Amended: 8 October 2006 by Roger Clarke - Site Last Verified: 15 February 2009
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