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Google's Gauntlets
Google Challenges Corporations, Consumers and the Law

Roger Clarke **

Invited presentation to Institutt for rettsinformatikk, Oslo, 19 May 2006

Version of 30 April 2006

© Xamax Consultancy Pty Ltd, 2005-06

This document is at http://www.rogerclarke.com/II/Google0605-Oslo.html

The supporting slide-set is at http://www.rogerclarke.com/II/Google0605-Oslo.ppt (Achtung: 2.6MB!)

Abstract

This presentation identifies the many ways in which Google Inc. has thrown down the gauntlet to copyright-owning corporations, to consumers, and to the law itself.

It commences by briefly reviewing the processes involved in the Web and in search-engines. It then analyses Google's many lines of intersecting business, commencing with the content-discovery cluster, moving onto the content services cluster, and culminating in the the accumulation of data about Google's users.

The dimensions of Google's challenges are then considered, particularly in relation to copyright law, but also competition law, consumer law, and privacy law.

Google began as yet another search-engine. Its owners have found a successful business model, have established additional lines of business, and have achieved quite dramatic growth and profitability. The now multi-facetted Google corporation is a 'newly big business', and is forthrightly challenging not only consumers and the law, but also 'old big business'.

The paper on which this presentation is based is:

Clarke R. (2006) 'Google's Gauntlets' Forthcoming Comp. L. & Security Rep. 22, 3 (May-June 2006) , for which the preprint is available, including hotlinks

Author Affiliations

Roger Clarke is Principal of Xamax Consultancy Pty Ltd, Canberra. He is also a Visiting Professor in the Cyberspace Law & Policy Centre at the University of N.S.W., a Visiting Professor in the E-Commerce Programme at the University of Hong Kong, and a Visiting Professor in the Department of Computer Science at the Australian National University.

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Created: 30 April 2006 - Last Amended: 30 April 2006 by Roger Clarke - Site Last Verified: 15 February 2009
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