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Consumer-Oriented Social Media as Market Opportunity

Sketch of 18 October 2012

Prepared to support a Keynote Presentation at a Conference on Privacy in the Social Networked World, at Meiji University, Tokyo, on 20 November 2012

Roger Clarke **

© Xamax Consultancy Pty Ltd, 2012

This document is at http://www.rogerclarke.com/II/COSMO-1211.html

The supporting slide-set is at http://www.rogerclarke.com/II/COSMO-1211.ppt

Abstract

The term 'social media' refers to a cluster of applications and online services that support human interaction, broadcasting and sharing. Current services are isolated islands or 'walled gardens', and are based on a business model that is highly exploitative of individuals and their data. Consumer-oriented social media require an open architecture featuring inter-operability and portability, and privacy-sensitivity that is foreign to, and in conflict with, the dominant business model. Privacy aspects of current services are catalogued, in order to identify opportunities for alternative schemes based on much less manipulative and far more consumer-friendly business models.

Contents

• 1. Introduction
• 2. Social Media
  • 2. Social Media Features
  • 2. The Social Media Business Model
• 3. Privacy Concerns
• 4. Opportunities for Consumer-Oriented Social Media
  • 4.1 Features
  • 4.2 Alternative Business Models
  • 4.3 Some Exemplars
• 5. Conclusions
• References

1. Introduction

[[ WHAT FOLLOWS IS AT THIS STAGE MERELY AN EMPTY SHELL, SORRY ]]

TEXT

The paper commences by classifying social media features, identifying genres, and describing the dominant business model underlying current services. It then presents a catalogue of the privacy concerns that exist about those services. This provides the foundation for an assessment of the opportunities that exist for the emergence of consumer-oriented social media, including key features and alternative business models. A brief review is provided of attempts to date to create such tools.

2. Social Media

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2.1 Social Media Features

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2.2 The Social Media Business Model

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3. Privacy Concerns

TEXT

4. Opportunities for Consumer-Oriented Social Media

TEXT

4.1 Features

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4.2 Alternative Business Models

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4.3 Some Exemplars

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5. Conclusions

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References

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Acknowledgements

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Author Affiliations

Roger Clarke is Principal of Xamax Consultancy Pty Ltd, Canberra. He is also a Visiting Professor in the Cyberspace Law & Policy Centre at the University of N.S.W., and a Visiting Professor in the Research School of Computer Science at the Australian National University.

The content and infrastructure for these community service pages are provided by Roger Clarke through his consultancy company, Xamax. From the site's beginnings in August 1994 until February 2009, the infrastructure was provided by the Australian National University. During that time, the site accumulated close to 30 million hits. It passed 75 million in late 2024. Sponsored by the Gallery, Bunhybee Grasslands, the extended Clarke Family, Knights of the Spatchcock and their drummer

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Created: 18 October 2012 - Last Amended: 18 October 2012 by Roger Clarke - Site Last Verified: 15 February 2009
This document is at www.rogerclarke.com/II/COSMO-1211.html
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